When it comes to sustainability, the impact is often measured using generic figures: CO₂ emissions reduced, amounts of recycled materials, or funds invested in social initiatives. However, these numbers, taken individually, do not create a competitive advantage for an organization. To establish a strong sustainability positioning, companies must understand where and how their operations impact the territory.

An organization does not operate in a vacuum—it functions within an ecosystem with distinct characteristics. The context in which it operates—whether a country, region, province, or city—may have abundant resources or face severe deficiencies and vulnerabilities. Air quality, healthcare access, economic opportunities, and the availability of natural resources are all factors that determine the real need for action.

Having precise data on the local context allows organizations to go beyond traditional extractive models and focus their resources where they can make a real difference. Only in this way can companies leverage their core business or projects to generate both social and environmental profit, alongside economic profit.

Consider the case of a food company operating in 30 different territories, including countries in the European Union, North Africa, and Asia. The company aims to expand into Brazil with a regenerative approach but faces a crucial question:
What are the environmental and social needs of this territory?

This is where Regg3’s technology comes into play. By analyzing Brazil’s impact gap, critical areas emerge, such as public health and the reduction of greenhouse gas (GHG) emissions. This is no coincidence: the country has high levels of food insecurity in certain regions and a significant environmental impact from the agri-food industry.

With this information, the company can make strategic and informed decisions. Instead of simply reducing plastic in packaging—a positive action but not a priority in this context—it can invest in projects that improve access to healthy food for vulnerable communities and implement measures to reduce emissions across its supply chain.

This approach maximizes positive impact while positioning the company as a regenerative leader in a potential new strategic market.

Integrating context analysis into corporate strategy is not just an act of responsibility but also a smart choice from a competitive standpoint. A strategy based on concrete data makes it possible to obtain real impact certifications, build transparent reporting compliant with CSRD standards, avoid the risk of greenwashing, and strengthen the company’s reputation as a credible and responsible player in the sustainability landscape.

With Regg3, every organization can approach sustainability (or rather, regeneration) through targeted and measurable actions in the local area.