ECGT: The new EU Directive changes the rules. Are you ready?
Empowering consumers for the Green Transition vs. Greenwashing
Source: EU
Date: 02/05/25
Date: 02/05/25
Imagine you're trying to make a sustainable choice: you buy a product labeled “eco-friendly,” “green,” or “nature-friendly.” But… is it really? Too often, those labels come with no real proof behind them. That’s why the European Union decided to take action.
On March 5, 2024, a new directive was published—Empowering Consumers for the Green Transition—designed to put an end to the era of vague and misleading environmental claims. The goal? To protect consumers from falsely “green” messages and give visibility only to those who can back up their impact on the environment or society with real data.
On March 5, 2024, a new directive was published—Empowering Consumers for the Green Transition—designed to put an end to the era of vague and misleading environmental claims. The goal? To protect consumers from falsely “green” messages and give visibility only to those who can back up their impact on the environment or society with real data.
What’s changing (and what It means for businesses)
Under this new law, companies can no longer use claims like “biodegradable” or “sustainable” unless they can clearly and verifiably prove them. Fake certifications or unchecked self-declarations will no longer be allowed. It will also be illegal to say a product is “carbon neutral” just because carbon credits were purchased, unless there's a serious, transparent plan behind it.
In short, it’s time to move from talk to action. And those who can’t prove the positive impact of what they do could face penalties.
In short, it’s time to move from talk to action. And those who can’t prove the positive impact of what they do could face penalties.
When does It take effect?
The directive officially came into force on March 26, 2024, but EU member states have until September 27, 2026 to fully implement it. That means there's still time to prepare—but the time to start is now.
Sustainability is a real opportunity
In this new landscape, saying you’re sustainable isn’t enough. You have to prove it—with solid data. That’s where Regg3 comes in.
With Regg3, organizations can accurately measure the impact of their projects, strengthen their reputation, communicate concrete results, and earn the trust of stakeholders, investors, and communities. Thanks to our certified data, we help companies, public bodies, and social enterprises access funding and calls for proposals more effectively—building credible strategies based on real evidence, not empty statements.
Curious to see how we can help you turn your initiatives into real value?
Book a free demo and start building a sustainability strategy that’s credible, measurable, and genuinely useful: link to the call.
With Regg3, organizations can accurately measure the impact of their projects, strengthen their reputation, communicate concrete results, and earn the trust of stakeholders, investors, and communities. Thanks to our certified data, we help companies, public bodies, and social enterprises access funding and calls for proposals more effectively—building credible strategies based on real evidence, not empty statements.
Curious to see how we can help you turn your initiatives into real value?
Book a free demo and start building a sustainability strategy that’s credible, measurable, and genuinely useful: link to the call.