The European Commission has reached a political agreement to strengthen toy safety rules across Europe. It’s a significant step forward—not just for manufacturers, but for anyone involved in sustainability, social impact, and corporate responsibility.

The new Toy Safety Regulation stems from the need to better protect consumers—especially children—from hazardous chemicals still found in some products. We’re talking about endocrine disruptors, PFAS, bisphenols, and other harmful substances which, despite existing bans, have continued to circulate—particularly through online sales.

The previous legislation (Directive 2009/48/EC) introduced a basic level of safety, but it has failed to keep up with a rapidly changing market. Online sales, in particular, have opened new loopholes: toys imported from non-EU countries—often unsafe—are reaching consumers without effective checks. Meanwhile, the urgency around chemical substances has grown, with mounting evidence of their long-term effects on human health and the environment.

The new regulation brings stricter obligations for manufacturers and introduces innovative monitoring tools. Key changes include:

• A ban on hazardous substances like PFAS, bisphenols, and endocrine disruptors—even in materials not directly in contact with children.
• Digital product passport: every toy must include a digital component (e.g., QR code) providing full safety and traceability information.
• Stronger border controls: products sold online will be subject to automated checks through a new EU-wide IT system.
• A fairer playing field for EU-based producers, who often compete with importers that don’t meet the same standards.

Following its official publication in the EU’s Official Journal, the regulation will enter into force 20 days later, and will become fully applicable starting in 2029. That means now is the right time to start preparing—with solid data, clear strategies, and robust impact verification tools.

In a regulatory landscape that’s increasingly focused on transparency and accountability, Regg3 is a strategic ally for both public and private organizations looking to strengthen their compliance and impact practices.

Using a certified framework and verified local data, we help businesses, public authorities, and third-sector organizations enhance their reputation with institutions and stakeholders—demonstrating the value of their initiatives in a credible way.

Our tools allow you to measure the real impact of your projects—not with slogans, but with numbers—and to guide your strategic decisions with greater confidence. This approach not only improves relationships with partners and funders, but also boosts your competitiveness in public tenders and ensures documentation that meets evolving legal expectations.

Book a free demo with our team to discover how Regg3 can help you turn sustainability into a real, measurable, and strategic advantage: link to the call.