Regg3 is an innovative startup and benefit corporation founded in Milan in 2023 by Giovanni (Gigio) Moratti and Jenny Daniela Salazar Zapata. Our mission is clear: to elevate socio-environmental impact and promote a regenerative economy. We believe that regeneration is not just about reducing harm but about renewing and restoring resources, ecosystems, and communities.

Jenny: “The need for the business world to take impact generation seriously.”

"I’ve always admired the dedication of third-sector operators—the way they care for people with disabilities, endangered animal species, and those fundamental causes that define us as humans. These efforts connect us to diversity and a broader ecosystem far beyond our individual selves.

At the same time, I studied economics at Bocconi University, a highly competitive environment where the economics I learned was classic, individualistic, and market-driven. While the theories were thought-provoking, I naturally gravitated toward the world of business.

My vision crystallized when I learned about a former IBM manager who chose to lead the nonprofit Dynamo Camp with a results-oriented approach. This showed me that many organizations, regardless of their legal structure, were already practicing ‘business with a purpose.’ Yet, this value often went unnoticed, unreflected in cash flows, while businesses based on senseless consumption thrived at the expense of people and the environment.

This realization gave birth to Regg3: a platform to highlight the value of regenerative impact and provide practical tools for those seeking to convert their harm into positive value.

Today, Regg3 integrates impact, finance, and digital innovation to advance a truly regenerative economy."

Gigio: “The need to help businesses understand the tangible opportunity of creating value through impact.”

"During university, I became passionate about ecological economics, studying models that blended economic values with social and environmental ones. We are inextricably tied to our human and natural communities and depend on the services and goods they provide us.

I believe a sound economic model must give us a comprehensive picture of the social and environmental value created—or eroded—by our activities, as they do not occur in isolation. None of us is an island, and neither is the economy; it cannot exist separately from the effects it has on the worlds it operates within.

The deeper I delved, the more I realized that conventional economic models almost entirely ignore the value of the communal services and goods offered by society and natural ecosystems. This disconnect has fueled many social and environmental disasters, often dismissed as ‘necessary side effects of our well-being.

’I believe the vast inefficiency of our economic machine stems from our inability to recognize social and environmental value. We don’t account for it as we do for other scarce resources in economics. The most glaring example is climate change: introducing an environmental variable into economic forecasts reveals a series of risks—and opportunities—that have disrupted entire sectors, starting with energy, a field I’ve worked in extensively, focusing on sustainable energy transitions.

The Regg3 model aims to be a scientific tool to steer economic activity toward regenerating the environment and society. Issues like climate change, mass extinctions, growing income inequality, and the systemic social exclusion of large segments of our populations show us that urgent action is needed. If we can ‘capture’ this urgency with the right data, it can become a historic market opportunity."

Regg3 embodies our values and vision.

• “REG” stands for regeneration, a concept central to everything we do. Inspired by regenerative economics, we adopt a systemic approach that not only seeks to minimize social and environmental damage but actively restores and renews natural resources, ecosystems, and social structures. Our aim is to create net positive value for the planet, people, and corporate balance sheets alike.
• The number “3” refers to the revolution of Web 3.0, the third generation of the internet, characterized by data-driven content and applications that offer new possibilities for connection and intelligence. This more intuitive, social, and mobile internet reflects our innovative approach: connecting data, people, and technologies intelligently to create tangible, lasting positive impact.

The name also has a playful nod to reggae music, which the founders were listening to when they chose the startup’s name.

Regg3’s mission is simple yet ambitious: to expand the safe and equitable space for creating regenerative value. We achieve this through an innovative model that goes beyond isolated data points to consider the dynamic interaction of biophysical and social variables within specific territorial contexts. This means not just calculating CO2 emissions or resource usage, but understanding how they intersect with local society and the environment.

Our model identifies risks and opportunities related to sustainability and offers tools to enhance regenerative impact through tokenized certificates. These certificates can be traded on a digital platform, allowing companies to demonstrate their commitment to sustainability in a transparent, measurable way.

Choosing Regg3 means embracing profound change. Regeneration is not just an end goal but a transformative process within the systems where companies operate. This requires new forms of collaboration among entities sharing the same market or territory.

One of our strengths is the ability to contextualize isolated sustainability efforts, turning them into business opportunities. We firmly believe sustainability should not be seen as a cost but as an opportunity to create value. When diverse entities collaborate in a regenerative ecosystem, the positive impact they generate far exceeds what they could achieve alone.

Our model facilitates this co-creation of regenerative value, enabling companies to maximize their positive impact on a systemic level while enhancing profitability.

"Our ideal partners share our vision of a regenerative future, but we also work with those just starting on this path.

• On one hand, we collaborate with organizations whose core business is already centered on sustainability and seek tools to amplify their impact.
• On the other hand, we support those for whom sustainability is not yet a priority but who aim to improve their environmental and social footprint, ultimately transitioning to a regenerative model.

We also engage professional investors who can use our model to assess investment opportunities tied to social or environmental needs and visually measure the impact of their assets. Large companies can leverage our system to evaluate the contextual impact of their operations and seize the profitability opportunities offered by regenerative initiatives.

Finally, policymakers are an important audience for us. We help them quantify the systemic impact of their policies at a contextual level, enabling more effective public investment management to foster regenerative impact.

By working with both sustainable entities and those transitioning toward sustainability, we promote innovative synergies. This approach not only optimizes economic value creation but also significantly amplifies environmental and social benefits for all."

We envision it as the next economic, scientific, and cultural revolution - a new foundation for an economy centered on the needs of humanity and the environment. We believe this revolution will be powered by access to data and systems capable of interpreting it to deliver value that is no longer abstracted from the real world.

Sustainability, to us, represents a historic opportunity. And as innovators, we believe the future is already here, waiting to be shaped today.